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Content Management - A Powerful Tool


Nov. 12, 2012 8:44 am

Content is king.  Consumers are looking for up-to-date information about virtually every brand--your brand.  How can you deliver timely content and keeps costs down?   Content Management can be the silver-bullet in your brand's arsenal.


One client of DMI Studios' that leverages our Content Management System is Port Washington, WI.  Port Washington needed a website that combined the identity's of their tourism industry, chamber of commerce and main street programs.  In addition, each identity had a wealth of information that would need to be routinely updated.

When searching for a web design agency that was up to the task, Kathy Tank, Executive Director for Port Washington Tourism Council knew she could look to DMI Studios.  "I knew [Brad of DMI Studios] well enough to know that he would not misrepresent what DMI could do, just to get the deal.  When I talked about the challenge we had, needing a website for three distinct entities, combined into one website, without any of the entities losing their identity, [Brad] said he knew DMI Studios could come up with a solution."

The challenge was steep.  Port Washington needed a website for the three separate entities that was easy to navigate and consolidated, yet distinct for each identity.  In addition, each entity had differing needs for DMI's Content Management System.  

Once the website was created, Port Washington was armed with a unified brand for three entities and DMI's Content Management System.  Now, their dedicated staff are able to update the website quickly and easily; making visitportwashington.com the go-to website for their distinct audiences.

"People say it [the website] looks very professional, and being able to update it when needed helps us to keep the site vibrant and up-to-date with the latest information.  That makes Port Washington able to compete with the big guys." says Kathy.

Website's have precious few moments to capture a user's attention before they click away and find another source for information. About the website DMI created, Kathy notes, "People say [our website] is easy to navigate and they can find what they are looking for."  User experience is key in creating a valuable resource.

A major benefit to DMI's Content Management System is the ability to control costs as well.  "The easy-to-use CMS keeps costs in-line with dedicated staff being able to update content and manage the website without having to pay anyone else to make the changes," Kathy noted. That means more updates on-the-fly.    

Kathy explained, "[There are] no financial boundaries keeping us back from using the website.  This keeps the website vibrant and refreshed with the latest information and helps us do a better job of communicating info about Port Washington to our audience, thus helping us to drive more tourism visits and business for our economy."

Timely content is the key to engaging customers on the web.  Port Washington relies heavily on content management with various parts of the website being updated almost daily!  Port Washington has become the expert in their brand by publishing timely content and communicating daily with their distinct audiences.

Website created.  Business enhanced.

What can content management do for your brand?
--
If you'd like to see a demonstration of our Content Management System, we'd be happy to show it off!  Contact us and we'll be there.  With bells on. 

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