With the recent news about PRISM (government access to US Citizen's search information),
would you make the switch to a search engine that promises privacy?
In addition to being a search engine, there are a number of insights you can learn from this private search engine.
1. What Are Search Engines Tracking?
DuckDuckGo has a neat graphical explanation of exactly what search engines track and why you see the same or similar ads across a variety of websites. If you've ever wondered what all the fuss regarding PRISM is all about, it's worth a minute to read through it.
2. How Can I Stop Some of It?
It's impossible to stop every website from tracking information about your searches. Though, you can lessen the effects. DuckDuckGo offers great insight
about improving you're browser's privacy settings and tools that prevent third-party tracking.
3. Do I Live in a Bubble?
One last issue DuckDuckGo discusses is what they call the "filter bubble
". What is this bubble? It's your past clicks, searches and purchases all stored by search engines to create your perceived preferences. When a new search is performed, the engines use that bubble of reference to give you the results the engine thinks
you'd prefer. So, your results for a search term or phrase may differ from your Mom's, your best friend's, or the guy sitting in the cube next to you--all because of this "bubble" of data you've created.
At lunch today, why not do a quick test while dining with coworkers? Pick a common search term and see if/how search results vary on the same search engine given each person's "bubble". We'd love to hear about it over at our Facebook
page! Are the results quite different?
DuckDuckGo has a ton of neat tools
to quickly find whatever you're searching for. What to know how many calories are in a bagel with cream cheese? Need a strong password that is at least 7 characters? Need to convert currencies? There are a ton of fun, useful tools to be found here.
Care to read a bit more?