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Ridgeview Liquor: A Case Study


Apr. 7, 2016 7:17 am


When Ridgeview Liquor came to us, they were in the midst of building their new store. Their current website needed some improvements, and they needed a fast turn-around time to coincide with their store's re-opening. It was important they could showcase their new location, inside and out, as well as their passion for and knowledge of craft beer and wine. Our solution was to build them a Runwaysite to fill the need of getting a site quickly, and to build a full site further down the road.
With their Runwaysite, they are able to easily update store pictures, any specials or promotions they are running, and prominently display hours and location through Content Management Tools.


With Ridgeview in their new location, they wanted to ensure people knew where they were located, and what the change meant for their customers. DMI helped with their local search listing and updated search engines with their new address. DMI is also assisting with Facebook management, updating their images to coincide with their new site, and to let Ridgeview's customers know what is happening in store.

If you consider yourself a craft beer or wine enthusiast, or if you're up to trying new beers, Ridgeview Liquor should be on your list of shops to check out. Stop in to say hi at 2202 S. Ridge Rd. in Green Bay, and be sure to visit http://www.ridgeviewliquor.com.

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iGenius - Online Training, a Case Study


Nov. 29, 2012 9:18 am


You might think that an online training system that provides courses for a wide variety of employees and situations in a large geographic area sounds like a pie-in-the sky idea--too expensive and too time consuming.  You'd be wrong! DMI Studios' iGenius is an online training system that helped Construction Resource Management do just that!

Construction Resource Management (CRM) is a Wisconsin-based captive service provider for three construction companies specializing in asphalt, bridges and overpasses: Payne and Dolan, Northeast Asphalt and Zenith Tech. These companies strive to provide top-notch infrastructure construction throughout Wisconsin and Michigan.  CRM worked with DMI to develop websites for each of their companies and during the course of a general strategy session, the pipe-dream of web-based employee training came up. We suggested iGenius and the plan took off!

iGenius - a diamond in the rough


In 2004, DMI Studios' created iGenius --a customizable framework that encompasses the essential elements businesses need in a training program--scalability, cost effectiveness and consistency.  DMI built the iGenius solution to easily adapt to a multitude of situations including human resources, sales training, education, or any situation where a web-based learning program is needed.

By implementing the iGenius solution, CRM now facilitates online training in a slide-show manner for their employees..  The training courses can incorporate any combination of audio, video, Flash, text and/or images.  Each training session is then followed up with a test to measure comprehension.  CRM can easily log in to the iGenius solution to see which employees have watched various training sessions, taken tests and quizzes and, ultimately, passed the course.

Flexible to meet business needs


The genius that is iGenius, is the flexibility and freedom CRM has within the framework. Site Administrators have the ability to: 
  • Upload employee info and download employee course scores.
  • Assign employees to courses or certificates (groups of courses) by company, area, job position or individually.
  • Grant access to employees to take courses at any time, from any computer connected to the Internet.
  • Create courses from existing or new materials.
  • Add variations on the same question to ensure that, when a quiz is retaken to taken by another employee, it's slightly different,
  • View reports that provide data on employees, courses and comprehension tests.
  • Input offline course scores so all employee data resides in one place.

Scalable for any situation


CRM uses the iGenius solution in conjunction with classroom training, for internal training and OSHA required training.  So far, CRM's iGenius solution has over 1,100 users and 60 courses. Some example courses are: 
  • About Our Company
  • Entry Level DOT/CDL Driver Training
  • Defensive Driving
  • Harassment in the Workplace
  • Aerial Lift Safety
  • First Aid
In addition, the iGenius solution is tied into CRM's employee Intranet. This creates one central location for employees to take courses, get employee forms and info, view project photo galleries, and any relevant company information.

In all, the iGenius solution has been a great asset for CRM.  "Utilizing the iGenius system has allowed us to provide cost efficient, customized training to our employees," says Dawn Pratt, Human Resources Manager / EEO Officer for CRM.  "In addition we are able to post documents, photos albums of workers, important information, benefit forms and a host of other important employee related information that creates a one-stop shop for our employees.  It has worked out to be a very beneficial endeavor for both the company and the employee. Working with DMI has been a dream and they are so receptive to make it work just like we want it!"

It's just one more way DMI Studios builds more than websites--we build business!

If you'd like to see a test drive of the iGenius solution, we'd love to have you kick the tires, so to speak. Contact us today!

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DMI Studios Works Collaboratively to Build Business: Case Study


Oct. 25, 2012 11:17 am

A custom web design, logo creation, marketing plan and an impressive amount of tourism-related experience allowed DMI Studios to create the best interactive presence for the Florence County Tourism and Economic Development brand.

Florence Country Tourism and Economic Development is located in picturesque northeast Wisconsin about 2 hours north Green Bay.  Florence Co. knew they needed a revitalized website to better serve their target-market for tourism.  Their current website was laden with government-related information for current residents of the county.  However, a website that specifically served the tourism industry was needed.

As Florence County began creating their Request For Proposals, they soon realized they didn't have a clear marketing plan, logo or direction for their brand.  They leveraged  DMI Studios' to help them through the marketing and brand identity process.

Brad Gegare, of DMI Studios, worked with Florence County every step of the way.  Brad spent time walking Florence Co. through the entire marketing process.  Brad has 6 years of experience in the tourism industry and over 15 years experience in marketing.

Florence County saw they had a true collaborator in DMI Studios.  Once work began, DMI created a vision for  Florence Co. to market their brand and a logo that would speak to their tourism audience.    When the marketing was in place, DMI worked to create a robust website that would be updated with relevant Events, News and a stream from their Facebook feed in addition to important tourism-related information.

"DMI Studios' design staff helped us perfect our logo with rotating icons and colors that are eye- catching and reflective of the great outdoors," said Wendy Gelhoff, Director for Florence County Economic Development.

DMI Studios also helped to map out the necessary web pages to best serve tourists.  Along with the new web design, the administrative section of the website  featured DMI's proprietary Content Management System that enables website owners to continually update their website.  The easy-to-use tools enable a website experience that is relevant, trending and up-to-the-minute with information for internet users.

"The best part about the whole experience is how easily new content is added through the many custom Content Management Tools designed for each of our unique pages.  When the final site was ready, Brad came up to train us and in 1 hour we were ready to go," said Wendy Gellhoff.

DMI Studios has an unmatched combination of website pre-planning, strategy, design expertise, content management options, search engine optimization and customer service.  The end result is a user-friendly website that is easily updated by site owners and works day and night to build business!

Websites are only as good as they are found and utilized by the wider public.  DMI Studios prides itself on creating websites that are user and search-engine friendly.  Wendy noted that "The first quarterly review of our site performance metrics showed a huge improvement in our site being located (on search engines). We have received many compliments on our new website from both tourism users and from our local business owners because we are driving new business to them from our website."

Sounds like a hole in one for the tourism industry in Florence County, WI.

The Florence County Tourism and Economic Development website launched in February 2012.

DMI Studios works to create the best interactive solutions to fit the needs of your unique industry.  Call us today to learn how DMI can help build your business.

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