|Showing posts with category Does My Website Suck. Show all posts|
Does My Website Suck, Part 2
Dec. 17, 2012 3:12 pm
At DMI Studios, we love helping people take an honest look
at their site to see what, if anything, needs to be improved upon. And we've decided to share some of the aspects we look at with you, dear reader. Consider it an early Christmas gift!
Throughout all of these tips you'll see one common theme--the key to a great website is one that builds KLT - Know, Like and Trust.
Now, let's begin Part 2:
4. Web Positioning Checkup
Being found online is key to your website's success. What search terms are most important to you? Armed with your list of important "keywords", take the the search engines and see exactly where you end up.
Then, take to the search engines once more to see if any of your competitors are out-ranking you for your coveted list of keywords. If so, be sure to add relevant content throughout your website that contains these search terms.
Finally, check out your web analytics
(we'll discuss that shortly) and see how customers are actually finding you website. The terms they are using to find you might be different than what you thought. We've discussed search engine marketing
in the past. Go ahead and get a refresher if you need to. We'll wait.
If your audience is using terms that are a bit different than you thought, it may be time to re-work some of your website's content to rank higher for those search terms.
One final note: We mentioned Bing's "Bing It On" in the recently as well. While the tool is used to test drive Bing vs. Google, it would also be a great place to do your keyword research. Simply type in the term you're interested in and see where your website lands.
We mention Analytics in a bit more detail in today's post "Gift Your Website
". Simply digging into your analytics will give you a wealth of information about your current website. Check out the Analytics blog post
for more information.
6. Local Directories
Potential customers are looking for you. And, if you have a bricks-and-mortar business that you'd like them to find, claiming your location is essential. Claiming a local address is easy to do and just takes a bit of your time.
For more detailed information on local directories, see our Local Search
Stay tuned for more tips as we help you decide, "Does my website suck?" or, view Part 1
in this series.
Does My Website Suck? - Part 1
Dec. 11, 2012 11:34 am
It's an honest question. Does my website need an overhaul? Maybe just a nip and tuck? Or, maybe triple bypass surgery? How do I know if my website sucks?
These are the questions plaguing many website owners and marketing professionals. At DMI Studios, we love helping people take an honest look at their site to see what. if anything, needs to be improved upon. And we've decided to share some of the aspects we look at with you, dear reader. Consider it an early Christmas gift!
Throughout all of these tips you'll see one common theme--the key to a great website is one that builds KLT - Know, Like and Trust. Let us begin:
1. Overall Design
This is the first place to start. A website has precious few seconds to display trust and like-ability to an Internet user. Sometimes, these qualitative aspects are difficult to put into words. How do we know good design? Here are a few jumping off points:
- Is the logo and branding properly represented here?
- Is the color scheme pleasant to the eye?
- Is the important navigation above the fold (no scrolling to find it)?
- Is the content easy to read?
- Could the website benefit from an evolving design (seasonal, etc)?
- Does the website use CSS (Cascading Style Sheets) to ensure consistent design throughout?
This would seem obvious, but a website needs to be user-friendly. If it is difficult to use it will not be effective in generating leads for your business. Again, this is more qualitative, but we all know easy-to-use websites versus the sites we hate to use.
- Are all pages easily accessed by navigation?
- Is there a search function?
- Is there an RSS or email signup?
- Is there a mobile version of the website to ease viewing on mobile and tablet devices?
- Do the webpages load quickly?
- If there is a checkout process, is it quick and easy to complete?
3. Competitive Analysis
That's a fancy way of saying, you should spy on your competitors. Sign up for their newsletters, follow them on Facebook and Twitter and check out their website! Then, kick the tires of their website to see if there are any gems you can gain inspiration from.
- Note any pages/sections they have on their website that you don't. Then, ask yourself why you don't have it on your website (it may not be necessary, but this is a worthy exercise).
- Note how often and how they communicate with their audience/customers.
- See where they land on Bing and Google for shared search terms.
- Investigate which social networks they are on and note their interactions there.
- Check out the Meta Title and Description they use for their website.*
*How do I learn about Metas? Simply do a search on a search engine for the company's name or products they offer. The results on the search page display their title and description. For example, say you make apparel for zombie-loving fans, you may want to search "zombie gifts". Then, note your competitor's listing on the search engine:
The Meta Title is the large, blue underlined text. The Meta Description is the text in black. Note any keywords your competitors are using that wold work for you as well.
Stay tuned for more tips as we help you decide, "Does my website suck?"