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Search Privacy - An Education from DuckDuckGo


July 22, 2013 8:00 am

With the recent news about PRISM (government access to US Citizen's search information), would you make the switch to a search engine that promises privacy?

DuckDuckGo is a search engine whose privacy policy is they do not share any searches with third-party sites or store user data.  In the weeks since the major news stories on PRISM, DuckDuckGo has seen a major up-tick in searches and traffic, although, the surge is certainly not a threat to major search engines like Google.  However, this is not their goal.  The goal at DuckDuckGo is to provide a private search experience for those on the internet that are concerned about such things.

In addition to being a search engine, there are a number of insights you can learn from this private search engine.

1.  What Are Search Engines Tracking?


DuckDuckGo has a neat graphical explanation of exactly what search engines track and why you see the same or similar ads across a variety of websites.  If you've ever wondered what all the fuss regarding PRISM is all about, it's worth a minute to read through it.

2.  How Can I Stop Some of It?

It's impossible to stop every website from tracking information about your searches.  Though, you can lessen the effects.  DuckDuckGo offers great insight about improving you're browser's privacy settings and tools that prevent third-party tracking.

3.  Do I Live in a Bubble?

One last issue DuckDuckGo discusses is what they call the "filter bubble".  What is this bubble?  It's your past clicks, searches and purchases all stored by search engines to create your perceived preferences.  When a new search is performed, the engines use that bubble of reference to give you the results the engine thinks you'd prefer.  So, your results for a search term or phrase may differ from your Mom's, your best friend's, or the guy sitting in the cube next to you--all because of this "bubble" of data you've created.

At lunch today, why not do a quick test while dining with coworkers?  Pick a common search term and see if/how search results vary on the same search engine given each person's "bubble".  We'd love to hear about it over at our Facebook page!  Are the results quite different?  

4.  Tools


DuckDuckGo has a ton of neat tools to quickly find whatever you're searching for.  What to know how many calories are in a bagel with cream cheese?  Need a strong password that is at least 7 characters?  Need to convert currencies?  There are a ton of fun, useful tools to be found here.  

5.  Search


Of course, DuckDuckGo is also a search engine.  Why not give it a try for a few days?  Upon our initial queries, it doesn't seem to be as comprehensive as a Google or Bing search.  However, it is nice to have alternatives when Google or Bing don't find what you need.  We'd love to hear your thoughts!

--

Care to read a bit more?

SearchEngineLand has an article on why DuckDuckGo is no threat to Google.

Here's a different take on DuckDuckGo and private search engines courtesy of the San Francisco Chronicle.

DuckDuckGo's Wikipedia article.



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News from Search Engine Strategies Conference- Chicago


Nov. 15, 2012 3:28 pm


This week, DMI Studios has been knee deep in all things Search Engine Marketing while attending the SES Conference & Expo in Chicago #SESCHI.  SES provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape. Translation- the best and the brightest gather together to share ideas and talk about what's new and trending.

While our brains are still brimming with everything we've learned, we thought we give a few quick highlights and interesting facts.

Google:
  • Over 200 data points are used by Google to determine organic positioning.  The top 3 are Site Structure, Frequency of Updates and Linking- Content really is king!
  • 100 billion queries per month come into Google.
  • 16% of Google inquiries have never been seen by Google before.
  • 80% of queries have no exact match.
  • 40% searches are over 3 words long.
Bing:
  • 5.6 billion queries per month come into Bing.
  • Bing controls 30% of the US Market.
  • Bing has 151 million unique users.
  • Bing claims to have 46 million users that don't also use Google.
  • Bing users spend on average 5.4% more per transaction than Googlers.


Google Shopping:
  • There's 1 billion products in Google Shopping.
  • Google Shopping boasts over 100,000 retailers.
  • By submitting themselves for review by Google, a retailer can become "Trusted" by Google.  Google reports a 5-10% gain in orders for stores that have become trusted.
Social Media:
  • Social campaigns on Facebook or Twitter can also help with other campaigns like content marketing, link building, brand awareness, lead generation and SEO.
  • Social Media can be used as a way to get others to do your work for you- spreading the word about your brand.
  • Twitter processes about 1 million tweets per week.
  • 20% of all tweets are invitations for product info and 48% are to introduce a brand.
  • 25% of internet users go to a website after learning about it on some form of social media.
  • 500 billion minutes a month are spent on Facebook.

Cool Stuff:
  • Wal-mart.com does 1/20 the sales of Amazon.com.
  • Google is offering up to $10,000 a month in free Pay Per Click ads to Non-profit organizations.
  • Mobile marketing accounts for only 1% of ad spend but 23% of web use.
  • Local Search comprises 40% of all mobile traffic.

Whew!  That was quite a brain dump!  We'd be more than happy to talk with you about more ideas and options that could impact your business- just give us a day or two for the swelling in our heads to go down!

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Bing the Vote!


Nov. 6, 2012 3:22 pm

We interrupt your Tuesday to remind you to vote.  And, in the spirt of voting, we'd love to see which Search Engine you prefer--Bing or Google.

Want to know how the candidates stack up?  Bing has created a tool to help with that.  You can search simultaneously for varying search topics to see which search engine YOU prefer:  Bing or Google.

Since we're savvy and strive to be empirical, we did a double blind test -- no caffiene was ingested directly prior to this test.

Note :: You can click graphics to view them at a larger size.







We were split 50/50 and selected Bing twice, Google twice and had a draw for Round 5.


Looking for more Bing vs. Google standings?  Check out this great infographic.

We'd love to hear which search engine gets your vote!

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