Why » Our Work
Florence County Tourism & Economic Development |
Sometimes it isn't as simple as building a website.
When Florence County Tourism/Economic Development met with DMI Studios, they realized they needed help to define themselves and create a whole new brand identity -- all before they could begin to map out their website needs and future marketing direction.
DMI Studios effectively led the process to develop a new branding scheme and provided the needed tools for Florence County to carry their message across their online and offline marketing efforts.
Florence County has successfully positioned themselves to their target audience. The new website provides all of the needed information to plan the perfect vacation getaway or to make the ultimate move and open a new business in Florence County.
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"Our County website was strictly a government informational type website that was not friendly for our tourism users nor was it easy to add new content due to outdated software. After studying other tourism/economic development websites, we sent out an RFP for website development and were fortunate to select DMI Studios. Our Account Executive and other staff at DMI Studios helped us through every step of the process. He had the unique ability to assist us with branding due to his marketing experience in the tourism industry. After sharing our branding work to date, he helped us focus our message to the most logical target audience using powerful call to action phrases and images.
DMI Studios design staff helped us perfect our logo with rotating icons and colors that are eye catching and reflective of the great outdoors. We worked together to develop a site map with the right information in the right places for our users. The best part about the whole experience is how easy new content is added through the many custom content management tools designed for each of our unique pages. When the final site was ready, our Account Executive came up to train us and in a few hours we were ready to go. The first quarterly review of our site performance metrics showed a huge improvement in our site being located. We have received many compliments on our new website from both tourism users and from our local business owners because we are driving new business to them from our website. We would recommend DMI Studios because of their excellent customer service and their expertise in branding, designing, and producing highly effective websites that continue to improve via search engine optimization."
||Wendy Gehlhoff - Director
Florence County Economic Development, Florence, WI