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Showing posts with category Mobile Browsing Statistics. Show all posts

Smartphone Market Share as of Jan '13

Mar. 22, 2013 1:44 pm

Some amazing Smartphone trends and observations:

  • Did you see the "Age 13+" ??  When we were 13, we finally got a NEW bike and maybe a gaming console.  We were on top of the world! 
  • We keep hearing in the media that Samsung has finally over taken Apple for market share.  According to this data, they haven't as of Jan '13.  We wonder what the next quarter will bring.
  • So, how many cellphone users are we talking about?  
    129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. (source)
  • We're wondering if BlackBerry could ever be mainstream again.  It seems most business customers prefer the iPhone these days. 
  • We'd love to hear your observations and comments!

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Mobile Statistics - Our Mobile Planet

Feb. 6, 2013 3:43 pm

Looking to get a realistic picture of mobile browsing habits?  Check out "Our Mobile Planet".  Their mission states:

The Our Mobile Planet research was commissioned by Google and conducted by Ipsos MediaCT in partnership with the Mobile Marketing Association and the Interactive Advertising Bureau. provides access to the full set of data from this research through a powerful chart creation tool or the direct download of full country level data files. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions on how to use mobile to help grow their business faster.

Here's some data we found regarding people in the US and their beliefs about their phones:

The statistic we find most important is that 65% of cell phone users expect websites to be as easy to use on their mobile device as their computer. Brands, take note!

One note about the data, it represents only mobile phone usage.  However, it does not include data on tablet browsing or usage.

Go check out "Our Mobile Planet' and see what kind of mobile phone browsing stats surprise you!

- Comments

Mobile Browsing Statistics 2012

Jan. 14, 2013 11:44 am

We all know we should be paying more attention to mobile internet browsing and it's impact on our business.  But, how much more attention should we be giving it?

The Current Landscape of U.S. Mobile Devices

As with any trends, these numbers may change, but it is always nice to know where we're at now.

Remember when Nokia was an industry leader in early 2000?  As smartphones took over, the company failed to keep up and, for all intents and purposes, dropped off the face of the Earth.  It appears they're back and hoping to become a global leader once again.

Mobile Browsing vs. Desktop

"Mobile browsing" includes tablet devices which, for many, may soon replace their laptops/desktops.

Looking at the side-by-side comparison, it appears that mobile browsing only accounts for about 13% of overall online traffic.  However, like the explosion of the internet in the 90's, this is simply the infancy of mobile browsing.

Morgan Stanley has predicted that, by 2014, globally, mobile internet browsing will surpass desktop search.  That would mean exponential growth is on the horizon.

Major shifts occur from time to time in online business.  One day, an is born and, the next day, an AOL is forgotten.  Mobile browsing represents one such shift.

It's time to take mobile browsing seriously.  In the next 30 days, we'll be looking at tools, tricks and ideas to help with your mobile internet presence.

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